A 30-second spot to air during the 2024 Super Bowl costs $7 million
It's the same price tag as last year, but over 200% more from 20 years ago. What's changed in the ad space price tag?
LEILA FADEL, HOST:
The Super Bowl this weekend is the biggest day of the year for advertisers.
(SOUNDBITE OF MONTAGE)
TOM WOODARD: (As Frog #1) Bud.
RONNIE BROOKS: (As Frog #2) Weis.
BRIAN STECKLER: (As Frog #3) Er.
BERT BELASCO: (As character) You're playing like Betty White out there.
BETTY WHITE: (As Mike) That's not what your girlfriend said.
BRYAN CRANSTON: (As Walter) No, we don't eat our own supply.
AARON PAUL: (As Jesse) Mr. White.
CRANSTON: (As Walter) Jesse?
PAUL: (As Jesse) Everyone's gonna want a taste.
STEVE INSKEEP, HOST:
Samples of previous years' Super Bowl ads. And, of course, we'll find out the new ones this Sunday. According to Paramount, which holds the rights to the game, a single 30-second commercial can cost the advertiser up to $7 million this year.
FADEL: Maria Rodas is a marketing professor at the University of Illinois Urbana-Champaign. She's a big fan of Super Bowl ads.
MARIA RODAS: We talk during the game and absolutely not during the commercials because that's what I want to see. This is, for me, what the event is all about.
INSKEEP: Rodas says advertisers are hoping to create a moment that gets people talking.
RODAS: They're like mini-movies. They hire these big celebrities. The production value is insane. And so all of a sudden, 7 million is probably, like, the smallest of what they spend compared to the rest that they put into creating these.
INSKEEP: All in trying to link their products to a feeling, an emotion, a story.
RODAS: To have this almost undivided attention provides an amazing opportunity for marketers to create a narrative, to really be able to connect at a much deeper level with consumers.
FADEL: A deeper level with consumers and a deeper level with their pockets.
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FAQs
In 2024, the average cost of a 30-second commercial during Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers was $7 million, a figure that remained unchanged from the previous year but represented a more than 7% increase compared to Super Bowl LVI in 2022.
How much does a 30-second Super Bowl commercial cost in 2024? ›
Super Bowl LVIII, 2024 – $7 million.
What will a 30-second commercial cost to air during the Super Bowl? ›
Multiple sources have reported that the average cost of a 30-second ad for the 2024 Super Bowl will be $7 million. The last Super Bowl game was watched by 113 million people, meaning a company can gain a lot from running an ad during such a popular event.
What was the cost of a 30-second spot during the first Super Bowl? ›
The very first Super Bowl game kicked off in 1967, when a 30-second commercial cost just $37,000.
What does a 30-second TV commercial during the Super Bowl cost this year how many TV viewers are anticipated? ›
The price of a 30-second spot on CBS sold for around $7 million, according to a source familiar with the ad sales. Who is advertising in the Super Bowl 2024? Around 50-plus advertisers will compete for the attention of the anticipated 100 million-plus viewers tuning in. Why does the Super Bowl have so many ads?
How much does a Super Bowl ticket cost in 2024? ›
According to recent reports, the average Super Bowl ticket price for the 2024 game is around $8,600 as of Wednesday, with the lowest-priced tickets running at $6,500 on Ticketmaster and a little over $8,000 on Stubhub.
How much does a 30-second commercial cost? ›
30-second TV ad costs can range from $1000 to $50,000 or more, depending on key factors like the platform, target market, audience size, complexity, talent, airtime, and TV ad placement and time slot.
How much did a 30-second Super Bowl commercial cost in 1967? ›
Cost. Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game. A thirty-second commercial at Super Bowl I in 1967 cost $37,500.
Why do companies pay so much for a 30-second commercial? ›
Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television. Keep in mind that more competitive markets will charge more to air TV ads because they boast bigger viewership.
How much does Usher get paid to do the halftime show at the Super Bowl? ›
And he did it for pretty much for free. That's right, for free. That's because the Super Bowl performers don't really get paid by the NFL to perform. None of the performers that performed before and during the big game — Usher, Reba McEntire, Post Malone and Andra Day — took home a salary for the day's work.
That's because of a provision in the NFL's bargaining agreement with the Players Association. The agreement stipulates players on the winning team earn an extra $164,000 for playing in the Super Bowl, while players on the losing team earn $89,000.
What was the most expensive Super Bowl commercial? ›
The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.
How much do the halftime performers get paid at the Super Bowl? ›
Like past performers, no one is paid for their halftime show performance.
How much is a 30-second Super Bowl commercial in 2024? ›
They reported that CBS and Paramount (the networks that are airing the game in 2024) wanted $7 million for a 30-second ad played during the 58th Super Bowl. That's the same as the average cost in 2023.
How much does $1 second of a Super Bowl commercial cost? ›
To put that into perspective, it cost roughly $233,333 per-second for a Super Bowl ad slot in 2024.
How much does a 1 minute Super Bowl commercial cost? ›
CNN report that a 30-second ad in 2024 will cost between $6.5 million and $7 million. Most advertisers opt for a more extensive minute-long advert for Super Bowl Sunday, meaning that the cost of their 60-second production will be $13 million to $14 million.
How much did State Farms Super Bowl commercial cost? ›
And in between the action of the very long overtime game, some of the biggest brands in the US shelled out some of the biggest bucks for advertising airtime that cost $7 million for a 30-second spot.
How much does a 1 minute TV commercial cost? ›
Typically a one minute commercial for television will take multiple hours to shoot. The cost will be in excess of $ 5,000.00. Many factors come into place to determine the cost. A radio commercial is far less expensive, since it is done in a recording studio and doesn't require as many people.
