Animation: The Unseen Powerhouse of Cinema
Unveiling the Secret Superpower of the Film Industry
While Tom Cruise may be crowned as Hollywood's box office champion, a little-known fact is about to challenge that notion. His recent film, Mission: Impossible - The Final Reckoning, may have raked in an impressive $599 million, but it pales in comparison to the animated phenomenon, Ne Zha 2, which has shattered records with a staggering $2 billion worldwide, securing its place as the fifth highest-grossing film ever.
The Misunderstood Art Form
But here's where it gets controversial: animation is often dismissed as mere kids' entertainment. Filmmakers and festival organizers are determined to change this perception. Guillermo del Toro, a renowned advocate for animation, has long argued that it is not a genre but a unique form of cinema. Mikael Marin, head of Annecy International Animation Film Festival, echoes this sentiment, stating, "We aim to challenge the notion that animation is inferior to live-action films."
Marin's presence at the Animation is Film festival in Los Angeles highlights the industry's efforts to reshape public perception. This annual event, now in its ninth year, has become a catalyst for change, showcasing how animation deserves equal recognition from audiences, critics, and industry professionals alike. The 2025 edition, held from October 17-19, provided an opportune moment to reflect on the exceptional animated features that have left their mark at prestigious festivals like Cannes, Venice, Toronto, and Berlin.
Beyond Box Office Success
Animation's impact extends far beyond commercial success. Demon Slayer: Kimetsu no Yaiba - The Movie: Infinity Castle, for instance, has climbed to the ninth spot worldwide, just shy of Tom Cruise's latest film, with a remarkable $588 million. Additionally, family-oriented animated films like The Bad Guys 2, Elio, and Dog Man have all made it into the Top 25 global earners of 2025, proving that animation attracts diverse audiences, not just children.
However, the conversation around animation goes deeper than box office numbers. It delves into artistic merit. French films like Little Amélie and Arco, which won the Grand Jury Prize and Audience Award, respectively, at Animation is Film, showcase the creative excellence within the medium. These films, with their distinct Japanese influences, highlight a clear trend: animation's epicenter is shifting beyond Hollywood and Europe, with Asia emerging as a vibrant hub of creativity and inspiration.
Netflix's Kpop Demon Hunters, now the streamer's most-watched movie, exemplifies this shift. This original Korean cinematic experience has become a global cultural sensation. Similarly, Mamoru Hosoda's Scarlet, the latest masterpiece from Japan, continues to push the boundaries of animation's creative potential.
Redefining the Conversation
Mikael Marin suggests a bold step: "We aim to eliminate the word 'animation' from the conversation altogether. These films should be recognized as some of the year's finest, regardless of their medium."
So, is animation the unsung hero of the film world? The evidence suggests it is. As we continue to explore and appreciate this art form, let's encourage an open dialogue. What are your thoughts on the role of animation in cinema? Do you agree that it deserves more recognition? Feel free to share your opinions in the comments below!
