Is Jerry Jones more showman than strategist? That's the question sparked by the Cowboys' owner and general manager's recent candid admission. While his business acumen is undeniable, the debate rages on: is he a football executive of equal caliber?
Jones himself seems to suggest the answer is no. His primary objective, he implies, isn't necessarily hoisting the Lombardi Trophy. Instead, it's about keeping the Dallas Cowboys a hot topic, a relevant entity in the ever-churning media cycle. He prioritizes profitability, and he knows how to keep those dollars rolling in.
During a conversation with Stephen A. Smith on Sirius XM, Jones revealed his playbook: "Controversy. Controversy. When it gets slow, I stir that sh-t up." He admitted to being, in part, a "carnival barker" and a "snake-oil salesman," keeping the Cowboys in the spotlight through any means necessary. He believes this strategy is key to the team's enduring popularity.
He emphasized that his methods haven't hindered the team's ability to score touchdowns, acquire players, or secure financial resources. But here's where it gets controversial...
While Jones's tactics may generate buzz and boost revenue, they also create distractions. It's difficult to argue that these distractions improve the team's performance on the field. In fact, they likely hinder it.
Yet, the strategy works, at least in terms of profit. Despite a 30-year drought without an NFC Championship appearance, the Cowboys remain a prominent force in the national conversation.
What do you think? Is Jones's approach a brilliant business move, or does it ultimately shortchange the team's pursuit of on-field success? Does the constant controversy help or hurt the Cowboys' chances? Share your thoughts in the comments!
