Kim Kardashian Says She's Obsessed With This "Purple Shampoo for Teeth" (2024)

FAQs

Why are people putting purple shampoo on their teeth? ›

Using purple shampoo won't whiten the teeth like the TikTok user claims and people could end up feeling very ill if they use shampoo to clean their teeth. Dr Kasem encouraged patients to ignore beauty trends they see on social media, which tend to be ineffective and can be harmful.

Kim Kardashian turns her teeth temporarily purple as she promotes the V34 Colour Corrector Serum from the brand HiSmile. The reality star brushes her teeth with the paste, which she compares to purple shampoo.

Purple toothpaste is not effective in producing long-lasting whitening effects. Most purple toothpastes only produce temporary whitening effects that last for a few hours. In addition, many purple toothpastes do not contain ingredients that target bacterial plaque removal or cavity protection.

It has also blown up on TikTok too, with #hismile racking up 326.3m hits and videos of the toothpaste being used garnering hundreds of millions of views. In a video promoted on Hismile's own TikTok page, seen by 21.6million people, Kim K said she was 'obsessed' with the V34 foam product.

Final answer: Accidentally swallowing purple shampoo can have adverse effects on the body, including nausea, vomiting, abdominal discomfort, and diarrhea. It is important to seek medical attention in severe cases or with prolonged exposure.

What makes your teeth appear whiter: Deeper colors, such as royal/navy blue, purple, and even black, can make your teeth look whiter. Nonetheless, keep in mind that colors like dark green and brown can resemble food.

The active ingredient in most whitening products is hydrogen peroxide (H₂O₂) which is delivered as hydrogen peroxide or carbamide peroxide. Carbamide peroxide is a stable complex that breaks down in contact with water to release hydrogen peroxide.

Myth 1: Hismile Teeth Whitening Damages The Tooth Enamel

Together with other components, the formula ensures maximum whitening effects without damaging your teeth. Therefore, the Hismile range of products doesn't harm your teeth, while formulas with hydrogen peroxide are the active ingredient.

According to Dr. Sands, Kim has teeth whitening twice a year to ensure a dazzlingly white smile. At age twenty-eight she also had Invisalign clear braces to straighten her misaligned smile. The results from Invisalign, coupled with regular whitening, has given her one on the most well-known smiles in Hollywood.

And in case you're curious about the routine that she supposedly uses, here are the products: Cleanser, exfoliator, toner, hyaluronic acid serum, vitamin C8 serum, eye cream, face cream, oil drops, and night oil.

What celebrities are using HiSmile? ›

HiSmile has advertised extensively on Instagram in recent years, with celebrity promoters including Kylie Jenner, Kim Kardashian, Kourtney Kardashian, Kris Jenner, and Connor McGregor.

Instead of removing stains from teeth, purple toothpaste color-corrects yellowness which creates an optical illusion of a whiter smile. Dentists say that purple dental products are a gimmick and won't benefit your dental health.

Purple toothpaste contains purple micro-particles believed to help brighten and whiten the teeth. Because purple is the opposite of yellow, purple colors can neutralize yellow discoloration and make the teeth appear whiter. TikTok's latest trend to hit the market is as outlandish as anyone would expect.

The intercollegiate color of dentistry is lilac; in the same vein, the official color of dental hygiene is purple – a color said to represent compassion, purpose, and inspiration.

"If the stains on your teeth are difficult or ingrained, it's unlikely to work," he says. "But if your issue is with surface stains, such as those from coffee, tea, red wine, berries or sauces, products like HiSmile may reduce their colour, leaving you with less staining on your teeth."