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LSU gymnast Livvy Dunne signed a multimillion-dollar NIL deal with Passes, a company that helps content creators further monetize their sizable social media followings.
"It's a new and unique way for my followers to have access like never before to behind-the-scenes and parts of my journey as an athlete and a creator," Dunne said, per Sportico's Dylan Manfre.
Manfre noted this is the first such deal Passes has struck with a college athlete.
Company founder Lucy Guo called Dunne a "powerful example of female entrepreneurship and the evolving NIL landscape."
"We're really excited to have her as a Passes creator," Guo said to Manfre. "Every college athlete I know is obsessed with Livvy as well. It was a no-brainer for us."
Dunne has the third-highest NIL valuation at On3 ($3.7 million), which trails only Colorado quarterback Shedeur Sanders and USC guard Bronny James. Thanks to her 13.2 million followers across multiple social media platforms, the 21-year-old has been one of the biggest beneficiaries of the NIL era.
On3 lists Nautica, Peyton Manning's Omaha Productions, Body Armour, Grubhub and American Eagle among her endorsem*nts.
Signing an NIL deal with Passes would seemingly point toward Dunne's return or at least the continuation of her college career. The New Jersey native was a senior on the Tigers' national championship-winning squad but has an additional year of eligibility that was granted amid the COVID-19 pandemic.
Should Dunne decide to explore avenues outside LSU, her massive popularity would likely open doors at a lot of other schools.
