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Oreo : Case Study AnalysisWe all know the feeling: reaching for a secret stash of sweets after a particularly stressful day, only to find that it’s been discovered, the treats demolished, thanks to some thieving roommate, sibling, parent or kid.
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To help hardworking parents combat this phenomenon when it comes to their sneaky offspring, Oreo created new incognito packaging for Oreo Thins—the grown-up version of the classic sandwich cookie. To do so, it partnered with brands that have seemingly nothing to do with Oreo: Ford,
