The History of Nutella® | Nutella® (2024)

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The History of Nutella® | Nutella® (15)

OUR HERITAGE

Nutella®: A Story of Love and Passion

Do you know the history of our signature recipe and unmistakable taste?

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Positivity as a main ingredient

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!

The History of Nutella® | Nutella® (17)

The History of Nutella® | Nutella® (18)

1946

Giandujot

The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.

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The History of Nutella® | Nutella® (20)

1951

SuperCrema

The ‘Giandujot’ paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema.

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1964

Nutella® is born

The recipe was improved, leading to the creation of the first-ever jar of hazelnut and cocoa cream. Nutella® was officially born.

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1965

The iconic jar

Nutella® and its new iconic design officially launched in Germany.

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1966

Oh la la!

Nutella® launched in France and was a great success

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1978

Success has no borders

Nutella® reached Australia and opened its first plant outside Europe in Lithgow, near Sydney.

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1996

30 Years of Optimism in France

To celebrate the “Nutella® Generation”, Ferrero launched an event in Paris that displayed iconic works of art created by artists who grew up with Nutella®. The exhibit featured big names in the art world, including Decouflé, Paco Rabanne and Wolinski.

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The History of Nutella® | Nutella® (27)

2005

The Guinness Book of World Records

On May 29th, 27,854 people in Gelserkirchen, Germany, participated in the “Largest Continental Breakfast Ever” with Nutella®.

2007

World Nutella® Day

On February 5, 2007, Italian-American blogger Sara Russo mobilized all Nutella® lovers to unite in celebration of the beloved and iconic breakfast hazelnut spread. Since then, World Nutella® Day has been celebrated every year since then.

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2011

A Passion to be Shared

The global Facebook page dedicated to Nutella® reached10 million fans in one year.

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2012

Snackers rejoice!

Nutella & GO! with Breadsticks launched in the USA

2014

Half a Century of Great Memories

To celebrate Nutella®’s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!

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2015

Nutella reached 30 million fans on Facebook

At the start of the day, Nutella® wishes ‘Good Morning’ to millions of people at the breakfast table, as well as to its 30 million fans on Facebook!

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2017

The Nutella® Café

On May, 31st, Nutella® opened its first restaurant in Chicago, a special place where all Nutella® fans can enjoy a unique experience by choosing delicious recipes from a wide menu. Have a look here:

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2020

The Nutella Muffin

When fluffy dough meets a creamy and delicious Nutella® heart, it’s the perfect match. First launched in Italy and available in Europe and the Gulf.

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2023

The Nutella Croissant

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Since its launch, it has delighted European consumers with its flaky pastry and its tasty Nutella® filling. Say hello to the Nutellacroissant.

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2024

60 years of smiles

It’s Nutella®’s 60th anniversary and we want to celebrate the power of spreading smiles around the world. #GiveANutellaSmile and celebrate with us: the more we smile, the more they spread.

Timeless Nutella®

Nutella®’s entrepreneurial spirit of passion, quality and care for ingredients has carried it through the last century – no doubt this will be the case for many years to come!

GET INSPIRED

Be creative with Nutella®

Everyone knows how good is Nutella® on bread but there are many different ways to enjoy Nutella®'s delicious taste!

Unleash your creativity and try new recipes with Nutella®.

Waffles with Nutella® and fruit
Belgian waffle with berries and Nutella®
Tarts with Nutella®
Mini tarts with Nutella® and strawberries

View all recipes

Discover more

PRODUCTS Discover all Nutella® products Discover more
GET INSPIRED Spread creativity with Nutella® Discover more
DISCOVER THE NEWS Let's celebrate with Nutella® Discover more

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The History of Nutella® | Nutella® (2024)

FAQs

The History of Nutella® | Nutella®? ›

Nutella

Nutella
Nutella is made from sugar, modified palm oil, hazelnuts, cocoa powder, skimmed milk powder, whey powder, soy lecithin, and vanillin. The process of making this spread begins with the extraction of cocoa powder from the cocoa bean.
https://en.wikipedia.org › wiki › Nutella
was invented by an Italian pastry maker named Pietro Ferrero in the 1940s. Originally, it was created during World War II as a solution to a cocoa shortage by mixing hazelnuts with cocoa. The product, initially named “Pasta Gianduja,” was formed into a loaf that could be sliced and served on bread.

What is the history behind Nutella? ›

After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of Nutella® was born.

Was Nutella invented during WWII? ›

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!

What is Nutella called in Italy? ›

1951 is the year in which Giandujot turns into SuperCrema easier to spread. 1964 the Italian state issued a law prohibiting the use of superlatives in advertising, hence the need to change its name to Nutella.

What did Nutella get sued for? ›

The class action lawsuit was filed by two San Diego mothers. They claimed Nutella deceived customers into thinking the product was healthy. They cited Nutella's website and commercials as examples of the company's false advertising. The ads depict a mother giving her children toast and fruit covered in Nutella.

Why is Nutella and black? ›

After doing some research, according to multiple resources, the letter N is black because the name 'Nutella' was originally used by another brand. So they simply changed the colour of the letter to ensure there wasn't a trademark issue.

Why does American Nutella taste different? ›

European Nutella specifies percentages of each that 13 percent of the finished product is hazelnut, and 7.4 percent of the recipe is cocoa. No such proportions are offered for American Nutella—which is why many who have tried both verify that there are small but notable differences in color, flavor, and texture.

What does the letter on the bottom of Ferrero Rocher mean? ›

This letter indicates the manufacturing date of the chocolate. The letter is A through Z, and the corresponding date is the day of the month that it starts with the letter. For example, the letter F on a Ferrero Rocher wrapper corresponds with January 1st.

Which country has the best Nutella? ›

Swedish Nutella is the most chocolately. and people who prefer a less sweet, and more nutty spread will tend to like German and Swiss Nutella the best, (although the German Nutella ranked better than the Swiss one). Belgian Nutella: of course, it's still Nutella, but it's the least favorite out of all 5 types tested.

Why do Italians like Nutella so much? ›

One of the big reasons that why Italian's love Nutella is the ease of eating it – no matter where you are in Italy you will be able to find it in every cafe & shop! Italian's start their morning a little different to how Americans start their morning.

What is so special about Nutella? ›

Why does. Nutella® taste so good? What makes Nutella®'s signature recipe so delicious is the care and passion we put each day into every step of its production in order to offer you a tasty and pleasurable experience. Nutella® unmistakable recipe is the same worldwide.

Why did Nutella become so popular? ›

Nutella is sometimes called an “austerity recipe”, as at the time, in the 1950's, the Second World War and rationing had left chocolate in short supply in Italy. Adding hazelnuts, which were cheaper and more readily available than cocoa, made the spread much more affordable.

Why is Nutella so addictive? ›

Its addictiveness lies in its ingredients. Apart from sugar and fats, Nutella is rich in chocolate. Chocolate contains addictive substances; one of these substances is tryptophan. Tryptophan is an amino acid that is a precursor to serotonin, a neurotransmitter involved in regulating moods.

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