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Toothpaste in the United States
Approximately 124 million American consumers use toothpaste twice a day: toothpaste is by far the most popular oral care product type, generating over 3.7 billion U.S. dollars in sales in the United States alone as of 2022. Unit sales of toothpaste amounted to nearly 771 million that year.In 2021, Procter & Gamble was the leading U.S. toothpaste vendor with sales of over one billion U.S. dollars. Sales of the top five vendors of toothpaste reached around three billion U.S. dollars in that year. Other major players were Colgate-Palmolive, GlaxoSmithKline, and Church & Dwight.
Leading companies worldwide
The global company Procter & Gamble (P&G) manufactures and sells consumer goods across multiple product segments. P&G is one of the world's leading companies in the oral care segment with its brand Oral-B. In 2022, the company’s global net sales amounted to more than 80 billion U.S. dollars.The consumer products company Colgate-Palmolive can be seen as one of the largest competitors for P&G. It operates in the oral, personal and home care segment, and in the pet nutrition segment as well. In 2022, the net sales generated worldwide by Colgate-Palmolive reached 17.97 billion U.S. dollars, of which almost 14.3 million U.S. dollars was generated within the oral, personal and home care segment.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
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Revenue growth of oral care worldwide 2019-2028
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Oral care market revenue in leading countries worldwide 2023
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Most chosen health & beauty brands worldwide 2022, by consumer reach points
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Global overview
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- Premium Statistic Revenue of the oral care industry worldwide 2018-2028
- Premium Statistic Revenue growth of oral care worldwide 2019-2028
- Premium Statistic Revenue per capita of oral care worldwide 2018-2028
- Premium Statistic Oral care market revenue in leading countries worldwide 2023
- Premium Statistic Brand value of the leading personal care brands worldwide 2023
Global overview
- Premium Statistic Revenue of the oral care industry worldwide 2018-2028
Revenue of the oral care industry worldwide 2018-2028
Revenue of the oral care market worldwide from 2018 to 2028 (in million U.S. dollars)
- Premium Statistic Revenue growth of oral care worldwide 2019-2028
Revenue growth of oral care worldwide 2019-2028
Revenue growth of the oral care market worldwide from 2019 to 2028
- Premium Statistic Revenue per capita of oral care worldwide 2018-2028
Revenue per capita of oral care worldwide 2018-2028
Revenue per capita of the oral care market worldwide from 2018 to 2028 (in U.S. dollars)
- Premium Statistic Oral care market revenue in leading countries worldwide 2023
Oral care market revenue in leading countries worldwide 2023
Revenue of the oral care market in leading countries worldwide in 2023 (in million U.S. dollars)
Most chosen health & beauty brands worldwide 2022, by consumer reach points
Leading health and beauty brands ranked by consumer reach points worldwide in 2022 (in millions)
- Premium Statistic Brand value of the leading personal care brands worldwide 2023
Brand value of the leading personal care brands worldwide 2023
Brand value of the leading personal care brands worldwide in 2023 (in million U.S. dollars)
U.S. market
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- Premium Statistic Revenue of the oral care industry in the U.S. 2015-2028
- Premium Statistic Revenue growth of oral care in the U.S. 2019-2028
- Premium Statistic Revenue per capita of oral care in the U.S. 2018-2028
- Basic Statistic Health and personal care store sales in the U.S. 1992-2022
- Basic Statistic Leading toothpaste vendors in the U.S. 2021, based on sales
- Premium Statistic U.S. oral care products' unit sales by category 2022
- Premium Statistic U.S. oral care products' dollar sales by category 2022
- Premium Statistic U.S. oral care products' price per unit by category 2022
U.S. market
- Premium Statistic Revenue of the oral care industry in the U.S. 2015-2028
Revenue of the oral care industry in the U.S. 2015-2028
Revenue of the oral care market in the United States from 2015 to 2028 (in million U.S. dollars)
- Premium Statistic Revenue growth of oral care in the U.S. 2019-2028
Revenue growth of oral care in the U.S. 2019-2028
Revenue growth of the oral care market in the United States from 2019 to 2028
- Premium Statistic Revenue per capita of oral care in the U.S. 2018-2028
Revenue per capita of oral care in the U.S. 2018-2028
Revenue per capita of the oral care market in the United States from 2018 to 2028 (in U.S. dollars)
- Basic Statistic Health and personal care store sales in the U.S. 1992-2022
Health and personal care store sales in the U.S. 1992-2022
Health and personal care store sales in the United States from 1992 to 2022 (in billion U.S. dollars)
- Basic Statistic Leading toothpaste vendors in the U.S. 2021, based on sales
Leading toothpaste vendors in the U.S. 2021, based on sales
Leading toothpaste manufacturers in the United States in 2021, based on sales (in million U.S. dollars)
- Premium Statistic U.S. oral care products' unit sales by category 2022
U.S. oral care products' unit sales by category 2022
Unit sales of oral care products in the United States in 2022, by category (in million units)
- Premium Statistic U.S. oral care products' dollar sales by category 2022
U.S. oral care products' dollar sales by category 2022
Dollar sales of oral care products in the United States in 2022, by category (in million U.S. dollars)
- Premium Statistic U.S. oral care products' price per unit by category 2022
U.S. oral care products' price per unit by category 2022
Price per unit of oral care products in the United States in 2022, by category (in U.S. dollars)
Leading companies
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- Premium Statistic Total net sales of Colgate-Palmolive worldwide from 2011 to 2023
- Premium Statistic Revenue of Colgate-Palmolive's personal and home care segment by world region 2023
- Premium Statistic GSK's revenue 2006-2022
- Basic Statistic GSK's revenue by division 2006-2022
- Basic Statistic Unilever: revenue worldwide 2007-2022
- Basic Statistic Revenue of the Unilever Group worldwide 2022, by product segment
Leading companies
Procter & Gamble's net sales worldwide 2012-2023
Procter & Gamble's net sales worldwide from 2012 to 2023 (in billion U.S. dollars)
Procter & Gamble's net sales worldwide 2014-2023, by business segment
Procter & Gamble's net sales worldwide from 2014 to 2023, by business segment (in million U.S. dollars)
- Premium Statistic Total net sales of Colgate-Palmolive worldwide from 2011 to 2023
Total net sales of Colgate-Palmolive worldwide from 2011 to 2023
Total net sales of Colgate-Palmolive worldwide from 2011 to 2023 (in million U.S. dollars)
- Premium Statistic Revenue of Colgate-Palmolive's personal and home care segment by world region 2023
Revenue of Colgate-Palmolive's personal and home care segment by world region 2023
Revenue of Colgate-Palmolive's oral, personal and home care segment from 2011 to 2023, by region (in million U.S. dollars)
- Premium Statistic GSK's revenue 2006-2022
GSK's revenue 2006-2022
GSK's revenue from 2006 to 2022 (in million British pounds)
- Basic Statistic GSK's revenue by division 2006-2022
GSK's revenue by division 2006-2022
GSK's revenue from 2006 to 2022, by division (in million British pounds)
Net sales of Church & Dwight worldwide 2009-2023
Net sales of Church & Dwight worldwide from 2009 to 2023 (in million U.S. dollars)
Net sales share of Church & Dwight worldwide 2011-2023, by product segment
Net sales share of Church & Dwight worldwide from 2011 to 2023, by product segment
- Basic Statistic Unilever: revenue worldwide 2007-2022
Unilever: revenue worldwide 2007-2022
Revenue of Unilever Group worldwide from 2007 to 2022 (in million euros)
- Basic Statistic Revenue of the Unilever Group worldwide 2022, by product segment
Revenue of the Unilever Group worldwide 2022, by product segment
Global revenue of the Unilever Group in 2022, by product segment (in billion euros)
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