What is the number of sessions per user and how to calculate it | DashThis (2024)

The number of sessions per user is the average number of times a person visits a website per month. It's a critical metric because it tells you how engaged your users are with your website.

A high number of sessions per user means that people love your website and keep coming back for more. Conversely, a low number of sessions per user might mean that people aren't finding what they're looking for on your site or don't like it.

This metric is sometimes referred to as "page views" or "page hits". It's not actually about how many pages were viewed — it's about how many times someone visited the site during a period of time (usually one month). That means if someone visits the site twice in one day, they get counted twice! But if they visit once every week for five weeks, they'll only get counted once in that month's metrics.

The number of sessions per user KPI is the average number of sessions a user has within a specific time frame. This can be used to evaluate how many times a user has visited your website or mobile app.

To calculate this, you need to do the following:

The total number of sessions /the total number of users = number of sessions per user

To increase the number of sessions per user, you need to optimize your website for mobile users. According to Google's latest report, over half of the internet traffic comes from mobile phones. So if your website is not optimized for mobile devices, you are losing out on a large chunk of traffic that can be converted into sales and leads.

Mobile-friendly websites ensure that the content is easily readable on smaller screens, and there are no issues with scrolling or clicking links. So when it comes to optimizing websites for mobile devices, all you need to do is make sure that your website fits on any screen size without compromising its functionality and design elements.

A personalized experience will help you deliver a unique experience to each user after a new session. It can be done by using different types of cookies, for example, first-party and third-party cookies. With the help of these cookies, you can serve personalized content to your users after a single session. You can also use remarketing campaigns or retargeting campaigns to deliver targeted ads based on users' interests or previous actions.

Ensuring that you are also using Google Analytics 4 and that your website and third-party optimization tools are up-to-date is essential. In addition, using LinkedIn and other social media tools will help you attract users during a given time frame.