A beautiful smile is always in style, so it’s no wonder dental practices everywhere continue to see a rise in demand for professional teeth whitening. Since the 2020 pandemic, whiter teeth have been very popular!1
If a dental clinician takes the time to ask a patient about their smile goals, a large majority of patients will respond by stating they want “whiter teeth.”
It’s reported that by 2026 sales of teeth whitening products in North America will break 11 Billion dollars! But wait! If you look at the last time a patient paid for teeth whitening in your dental office, when was that?
Many offices report offering ZOOM- in-chair whitening services but they can’t remember the last time a patient paid for this service. In office chair whitening takes at least 60 minutes with a patient sitting in your treatment chair. That chair should have a value of at least $600 an hour. And then, after the in-office whitening, your patient may need to have impressions taken, a whitening tray fabricated and they will return to pick up their trays so they can keep their teeth white indefinitely.
There is a better way to do teeth whitening! It does not include impressions or fabrication of a whitening tray. Patients no longer need to sit in a chair, under a light for sixty minutes to get whiter teeth!
How can a dental office choose a whitening system that is truly the best and serves as a profit center which also BOOSTS cosmetic cases acceptance, grows new patient numbers and reduces those costly holes in your appointment schedule?
The answer is, Celebrity Smiles Club!
Founder and CEO of Dental Practice Solutions created a dental practice growth system back in 2008 when there was an economic decline and patients did not routinely see their dentist. Unemployment was high. Cost of living was out of control (So we thought!) and the last thing on your patient’s mind was spending money at their dental office.
In 2008, Forever Smiles, became a popular patient loyalty-reward program that inspired and motivated patients to schedule and keep their dental appointments. In return when patients pre-scheduled their hygiene appointments and called the office (When necessary) to change appointments, they were rewarded with a free syringe of whitening gel. They still had to sit in the dental chair for impressions and a clinical team member had to fabricate a whitening tray!
During the pandemic of 2020, founder and CEO of Dental Practice Solutions, Debbie Seidel Bittke, created more advanced technology using LED lights to BOOST whiter teeth and in less time.
Teeth whitening pens were becoming popular which inspired Debbie to create what is now known as, Celebrity Smiles Club.
This whitening gel includes 32% carbamide peroxide with 6% potassium nitrate.
This whitening formula combined with Blue LED lights mean whiter teeth, faster (enamel safe and no sensitivity).
The outcome of this new system provides the same outcome as professional teeth whitening sessions that usually take sixty minutes with the patient sitting in the dental chair. Now, there is no need for impressions or fabrication of whitening trays. The patient leaves the dental office with their whitening kit and uses the LED light mouthpiece with whitening gel to more easily whiten their teeth.
Celebrity Smiles Club is far superior to anything that can be purchased over the counter.
With North American’s buying billions of dollars on teeth whitening products won’t’ you agree that it’s time dental offices make it much easier and more convenient to have whiter teeth?
It all begins with a simple question to every patient. It sounds something like this, “Mr. Patient, what is one thing we can do today that will make you very happy about your smile?”
Try asking this question of your patients.
“What is one thing we can do to make your smile look the best ever?”
Switch the question up into your own words. Trying asking a question that motivates your patient or inspires them to tell you what they want their smile to look like.
See for yourself that most patients will answer, “I want whiter teeth!”
Another response might be, “I want straight teeth.”
Some patients respond saying, “I don’t want to spend a lot of money on my teeth!”
When you have a large majority of your patients responding they want whiter teeth, and when you can more easily offer a system that is effective and easy to use, you will have more patients leave with a take home whitening kit.
Celebrity Smiles offers whitening without the impressions, fabrication of trays or patients sitting in your chair for an hour to have whiter teeth.
Many patients will join your Celebrity Smiles Club patient loyalty membership program where they pay “X” amount for a whitening kit. As a member, your patients agree to call the office 48 (and some offices are requesting 72 hours notice) to “change” an appointment.
When the patient pre-schedules their hygiene appointments, and keeps their dental appointments, or notifies the office with a phone call 48 or 72 hours prior to their appointment, they receive a free whitening pen at their routine hygiene appointment. They also receive discounts on any whitening products they want to purchase in addition to the free pen they received.
Each time a patient makes a purchase of Celebrity Smiles products your office makes money. Imagine each whitening kit yields $100 NET to your office and a whitening pen yields $20-15 NET profits to your dental practice.
A typical dental practice that implements the Celebrity Smiles Club system will yield in excess of $70,000+ NET production annually. It also helps to enroll more patients into cosmetic dentistry and it keeps patients returning to their pre-scheduled appointments.
Conclusion
Insurance companies are reimbursing for dental care lower than ever before. This is not going to get better! Since the pandemic of 2020, dental employees are paid more money for the same work they provided patients, pre-pandemic! Dental practice overhead is outta control!
- Let’s create a paradigm shift by asking patients what their smile goals are.
- Ask questions that lead patients to accept your care.
- Help patients feel valued and help them own their disease.
When patients respond to your questions and tell you what THEY want, patients are 10Xs more likely to accept more cosmetic dentistry and your dental care a lot more easily.
Cosmetic dental treatment transforms smiles like no other dental care, providing that picture-perfect Celebrity smile. The advancement of clear aligners, implants and veneers, dental offices continue to see a rise in demand for these services from their patients.
Remember this…. People buy what they want, not what they need.
Ask your patients what they want for their smile and then give them something big to smile about!
BOOK a call and discover more about The Smile Club and how this can BOOST cosmetic cases, grow new patient numbers and reduce the holes in your schedule.
Resource.
- Teeth Whitening Market Forecast. https://bit.ly/10BILby2026
- Photo above is Mrs. Copper State America, Mrs. Kathleen Petty.
- Dental Practice Solutions and Celebrity Smiles Club is an official sponsor for the Miss and Mrs. America State Pageants.
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