KFC has introduced Smash’ed Potato Bowls, filled with mashed potatoes and topped with Secret Recipe fries, cheese sauce, bacon crumbles and a three-cheese blend. The bowls are now available nationwide for $3.49. They can also be topped with five of KFC’s chicken nuggets for $2 more.
"Now you can smash your hunger with our new Smash'd Potato Bowls, which take comfort to an 11 with a unique twist on all your favorite KFC flavors smashed together. If you like our Famous Bowls, you're going to love this new bowl," CMONick Chavez said in a statement. "At just$3.49, it's a comforting meal deal.”
Related: KFC adds Honey BBQ and Spicy Mac & Cheese to its wraps lineup
The nationwide debut of the bowls comes after a successful test run in Pittsburgh in 2023. KFC first added its Famous Bowls in 2006 and, in 2019, added Mac & Cheese Bowls. The bowls are part of the chain’s strategy to attract younger consumers by adding more boneless, to-go offerings. During an interview late last year, Chavez said bowls, sandwiches and wraps are driving a higher mix among younger and more diverse customers and such options are the company’s “main priority right now.”
“Leveraging modern meat blocks in more modern formats is attracting new customers and that even extends to our bowl business,” he said. “Bowls are becoming a bigger part of the conversation.”
Bowls have also allowed the company to offer value without deep discounting its core products, as David Gibbs, CEO of parent company Yum Brands, noted last year on a call to analysts.
KFC is also targeting value-seeking consumers with a new $20 Taste of KFC meal, now available nationwide. The meal includes six pieces of KFC Original Recipe chicken and the choice of four sides for $20. The meal was initially tested in November in the Austin and Waco, Texas, markets.
“We’re working hard … providing exceptional value every day while innovating to attract newer, younger customers over time,” Chavez said. “At the same time, we certainly don’t want to walk away from our existing customers in any way, shape or form. Our existing base is a little older, tends to be a little bit lower income, and we want them to keep coming back. To do so, we need to provide them with exceptional value.”
Chavez said the $20 Fill Up Box, introduced in 2022, has been “very successful” for the brand and the Taste of KFC test was “off to an explosive start.”
During the ICR Conference in Orlando earlier this month, Fitch Ratings senior director Bill Sensmore and David Silverman said consumers will be much more value conscious this year than they’ve been in the past few years.
“It’s been a surprise how healthy the consumer has remained over the last several years given all the volatility. We’re thinking the tailwindsthe consumer has enjoyed are dissipating and there are rising headwinds – rising debt levels, reduced savings, a compound impact of inflation … While we think the consumer fundamentally is healthy, we think they’re softening,” Silverman said. “We will see a greater quest for value.”
Contact Alicia Kelso at [emailprotected]
FAQs
KFC Smash'd Potato Bowls are filled to the brim with all your comfort food favorites, including a layer of KFC's famous mashed potatoes, topped with Secret Recipe Fries, warm cheese sauce, crispy bacon crumbles and a sprinkle of three-cheese blend.
What's in a smash bowl at KFC? ›
The bowl contains mashed potatoes topped with fries, warm cheese sauce, bacon crumbles and a three-cheese blend, according to a news release from KFC. "If you like our Famous Bowls, you're going to love this new bowl," said Nick Chavez, chief marketing officer, KFC U.S., in the news release.
What is the difference between smashed potato bowl and famous bowl? ›
Like the Smash'd Potato Bowl With Chicken, the Famous Bowl contains mashed potatoes, nuggets, and a three-cheese blend. Instead of the gravy and corn kernels on top of the Famous Bowl, the Smash'd Bowl With Chicken has nacho cheese and bacon crumbles on top.
What is the KFC famous bowl 2024? ›
JANUARY 29, 2024 – LOUISVILLE, Ky. – Kentucky Fried Chicken® is introducing new Smash'd Potato Bowls, an abundant, finger lickin' good bowl for just $3.49. * Smash your hunger with a next-level twist on a fan-favorite Famous Bowl that makes potatoes the star, available at KFCs nationwide starting today.
How much is the mashed potato bowl at kentucky fried chicken? ›
The bowls are now available nationwide for $3.49. They can also be topped with five of KFC's chicken nuggets for $2 more.
Is KFC mashed potato bowl healthy? ›
That's the genius mixture of the KFC Famous Bowl. They're amazing but as you'd expect from a lineup like that, they're not the healthiest meal option around town. The original KFC Famous Bowl has 720 calories, 26 grams of protein, 79 grams of carbs, and 34 grams of fat.
What is the KFC famous bowl? ›
Enjoy our creamy mashed potatoes and gravy, topped with sweet corn, our 3-cheese blend and our bite-sized, 100% white meat chicken nuggets! Our KFC® Famous Bowl Combo comes with your choice of medium drink.
What is famous potato bowl KFC? ›
What is a KFC Famous Bowl? Colonel Sanders himself describes the KFC Famous Bowl as “Creamy mashed potatoes, sweet corn and chicken nuggets layered together, then drizzled with home-style gravy and topped with a perfect blend of three shredded cheeses”.
Does the KFC famous bowl combo come with fries? ›
A Famous Bowls combo is also available for $7.99*, featuring your choice of Famous Bowl (classic or spicy), a medium drink, and Secret Recipe Fries.
How many calories in a KFC Smash D potato bowl? ›
Nutrition information
When you order a Smash'd Potato Bowl at KFC without the nuggets, you'll be ordering a meal with 590 calories. Upgrade to a Smashed Potato Bowl With Nuggets, and you'll be enjoying a menu item with 760 calories.
Starting today, KFC is bringing back its popular offer of Famous Bowls for only $5*, a finger lickin' good deal on craveable comfort food.
Can you get the KFC famous bowl without corn? ›
Kfc Famous Bowl Without Corn (1 serving) contains 62g total carbs, 58g net carbs, 34g fat, 24g protein, and 650 calories.
What company owns KFC? ›
How much is the famous potato bowl at KFC? ›
KFC BOWLS PRICES
| MENU ITEMS | PRICE |
|---|
| Famous Potato Bowl Savour the Famous Potato Bowl with all your KFC favourites in one: Popcorn Chicken, Cheese Sauce and Original Recipe Sauce on a bed of Whipped Potato! | SGD 4.65 |
1 more rowJan 9, 2024
Enjoy our creamy mashed potatoes and gravy, topped with sweet corn, our 3-cheese blend and our bite-sized, 100% white meat chicken nuggets! Our KFC® Famous Bowl Combo comes with your choice of medium drink. Customize your Famous Bowl Combo when you order online for pick up or delivery at a KFC® near you.
